Use effective online interventions at moments when individuals are most desperate and seeking help
By layering in keyword clustering, competitor analyses on high-trafficked websites, and behavior histories, we have been able to build a much deeper understanding of how to find who needs help and what they are open to.
We do this by using ads, promoted news stories, invitations to join support communities, and recommended content to effectively provide individuals confidential resources, opportunities for treatment, and escape from dependency.
Family members and caretakers of those struggling with opioid dependency also have a unique online footprint, allowing the same tools to deliver resources specifically geared toward the needs of family and supporters. Because we are responding to a need and behavior, this can be done very gently and naturally in a way many will not even realize is targeted.