STEP THREE:

Find solutions and get the Internet to organically work for us, rather than against us

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  • Meaningful and targeted digital campaigns that deliver what people are looking for will shape the way the internet understands what those individuals want to see, which can help us begin to overcome obstacles to treatment.

  • Most pages and news stories on opioids do not mention “treatment,” and when they do, it’s often negatively framed as a “burden,” “cost,” “challenge for families,” etc.

  • Online clicks and engagement with these digital interventions “teach” the internet that these positive resources are what the online searchers are looking for, reducing costs of future interventions and increasing those search results organically.